Top 10 Digital Marketing Tips & Tricks In 2020
Nowadays being a marketer in marketing landscape requires you to be at the top of your game.The competition is fierce and the margin for error seems to decrease by the day. Sure, we love what we do.To truly get ahead, you need an edge over your competitors—someone or something that they don’t have. Enter, this guide.
We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. Digital Marketing is everything your company is doing online to save time and build revenue. From Google search to Facebook ads to whole website redesigns, companies are constantly working to build their platform to reach more people.
You don’t need any more of an intro than that to get the drool flowing, so let’s jump into our list of digital marketing tips straight away! Here are our Top 10 Digital Marketing Tips for your Business:
1. Know What You’re Talking About
In order to fully understand the process of digital marketing optimization, you need to know exactly what we’re talking about. Digital marketing tip number one is to get up to speed on our list of 75 Must-Know Digital Marketing Terms.
2. Hang out where your people hang out
Every day I answer questions from people about which social network they should be on. Facebook, Instagram, Twitter, or SnapChat? My answer is always the same: hang out where your people hang out. Every audience is different, and they spend time in different places. Find out who your target audience is and develop a presence for your company in that place. Don’t spend all your time worrying about which network to try, dive in with both feet and spend time in the place where your ideal customers are. Social networking is here to stay and everyone is always figuring it out as they go.
3. Keep Your Digital Marketing Strategy Relevant
Once you’ve established a powerful digital marketing strategy, you’re good to go, right? Not really. You should consider your strategy to be a living document that is continually updated based on new information.Our third digital marketing tip is to always keep your strategy relevant to deliver optimal outcomes for your company.
4. Watch the trends
We hear rumors of new products on the market every day. Don’t be afraid to test these out and throw them away if they don’t work. Just because you buy a brand new vehicle doesn’t mean it won’t need fine tuning down the road. Spend time watching the trends of your industry and realize it’s okay to mimic what others are doing. Many companies pay thousands of dollars a month to set trends online. You can borrow these ideas without plagiarizing their content and start to put their dollars to work for you. Follow the trending subjects on Twitter and Instagram hashtags or read magazines and journals focused on your industry that share insight into the latest ways to reach your customers.
5. Experiment with all the drugs
In the digital world, everything is an experiment. There’s a razor thin line between success and failure, genius and stupid. The bottom line is don’t be afraid to test and experiment with everything. Try new copy. New Design. New visions. But always stay true to your mission — the core of who you are as a brand.
6. Write, Speak, Record
Producing mountains of quality content inside your web, email, and social networks is the key to achieving success. Find a strategy and then work super hard to make sure it’s implemented correctly. One of the easiest ways I find to produce quality content is to practice writing, speaking and recording every single week. I write my thoughts and topics down that I think my users will like. Then I speak these thoughts often out loud throughout the day — either to others on my team and in my network, or on a voice memo on my phone. I’m watching for quality sound bytes I can use later on on my website, in our emails, or on a graphic for social media. If I really like the subject matter OR if I get stuck in a writing rut, I record. Video or audio recordings are great ways to deliver high value content in record time. It has taken me 20-30 minutes to write this article, but if you and I were discussing these topics I could speak all of this in 5 minutes or less.
7. Stay educated
This goes along with the trends, but is a bit more personal. Don’t get pigeon-holed in the way you lead a company, manage employees, or build a brand. Always seek learning opportunities. Read books, listen to podcasts, and walk alongside people smarter than you. Continuous education is often a differentiator between a good idea, product, service, etc. and a GREAT one.
8. Refresh & Revise
When Steve Jobs was fired from Apple in the late 80s, the world thought he would never amount to anything. Apple spent more than a decade fumbling through their lineup without ever achieving the kind of success they originally had with Jobs at the helm. In fact, Windows95 came on the scene in the mid 90s and took the world by storm. Apple lost nearly all market share and was on the brink of bankruptcy. That’s when they turned back to Jobs. He came into the room and immediately scrapped 90% of their production line and re-focused all their energies back on their core principles of design and simplicity. The rest is history. Apple is now the most profitable company on earth and Jobs is credited with not only the personal computing revolution but the mobile revolution as well.
Moral of the story? Don’t be afraid to refresh and revise your strategy in the digital world. Companies do this all the time and some of their biggest successes come from a renewed outlook.
9. Keep it Short & Simple
Write concise. Speak concise. Breathe concise. Okay, that last one is a bit far stretched. But it shows how important it is to KISS (Keep It Simple Stupid) everything digital. The best part is nearly everything is editable in the digital world. Constantly evaluate and shorten your copy to be as clear as possible.
10. Multiply your efforts
When building a business or a company, you often rely on the power of word-of-mouth to market. The same applies to your digital marketing efforts. The key in this equation is multiplication. When you communicate clearly to people and you have a great product, service, idea, etc. then people will tell others about your company. This is step one of multiplying your efforts – getting your customers to talk about you. This is why businesses that rely on Yelp for referrals are always asking you to leave a review. But multiplying doesn’t end there.
You also need to automate your marketing. Use free and simple tools to connect your email and e-commerce products together to automate your marketing messages to the right audiences. Create calls-to-action, run ads, and drive everything through a centralized location that will help you accomplish a lot of work with minimal effort. The more you can automate your business, the more you will multiply your efforts.
Hopefully this has been a great resource for you to help shape your thoughts around digital marketing for your business. Good luck on your journey and feel free to reach out to me @Zinnat_Liza on Twitter. Share your own tips as together we work to create dynamic and successful companies making a positive impact in the lives of others.
